外贸职业生涯连载(3)–第一封开发信

跟很多外贸新人一样,熟悉了产品,熟悉了公司(工厂),就要开发客户了。

两个问题:邮箱从哪儿来?该发什么内容?

补充一点:我所在的公司在我来之前没有业务员。所有的业务量来自于老板,或者美国的业务员发来的订单。另外就是香港的展会。2017年香港秋季灯饰展,副总带回来不少名片。于是,这些便是我开发的住战场了。

外贸实战

在发什么内容上,副总虽然给了一些建议,但是更多的内容是我在网上搜索的。阿里巴巴外贸圈、福步外贸论坛,都是资源集中的地方。我尝试着发出第一封开发信,并且抄送了老板jack(关于jack往后再说),密送副总。

外贸邮件怎么发

就这样发出了10封开发信,实际上也只有10个名片。远在美国的老板,给我回复了一封邮件,并且在微信里说,我给你修改了一下开发信,言下之意,我的不够好,我贴出来,让大家欣赏,并讨论一下。

老板修改之后的开发信:

Good day to you!

Glad to hear that you’re on the market for LED. We specialize to design and manufacture LED interior and exterior lighting products for more then 10 years. All our products have best quality and competitive price. We have strict QA and QC system and aging every single product before shipment. Also we have our own professional designers to meet any of your requriements and customized products.

We will be in HongKong International Lighting Fair(Sping Edition) , when will be April 6th to 9th, 2018. Please visit us at booth 3E-D11. We are looking forward to seeing you!

Should you have any questions, please emial me back and let me know.

Enclosed is our catalogue for your reference.

不知道大家觉得怎么样,反正在我看来是中规中矩。只不过更加突出,介绍了下公司的优势。不过论坛里有人说,自己夸自己不怎么样,别人夸你才算是真的夸,可以在介绍里面加上一些大公司是我们的客户,有这样的背书,才会更好。

坛子里的大神说;

开发信是敲门砖,不要忽略几个要点:1.我是谁2.我要告诉你一件什么事 3.对你有什么好处。这是最基本的点,如果是推荐产品,还要给客户4.产品的买点 5.为什么要买。6.为什么现在买。

看了这些建议之后,我的卡发信改为了。

Wish you he a nice day!

I’m Daniel Lei. of xxx.We specialize to design and manufacture LED interior and exterior lighting products for more then 10 years. All our products have best quality and competitive price. We have strict QA and QC system and aging every single product before shipment. Also we have our own professional designers to meet any of your requriements and customized products. All exported to Europe and the United States, there are UL, DLC, CE and other certification, product warranty for 5 years.

The main products are as follows:
1. LED Parking Lot:150-300W, Mean Well power, Philips LED, the lowest price is 97 dollars
2. LED High Bay:100-240W, SOSEN power, Philips LED, the lowest price is 59 dollars
3. LED Wall Pack:40-120W, famous brand power supply, Philips LED, the lowest price is 39 dollars

You can get the full cataloge in the attechment below

Looking forward to your reply.

这样发出去, 自我感觉好多了呢!外贸职业生涯连载(3)–第一封开发信
叶乔
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